Type Trailers
People haven’t stopped reading. They’ve just changed formats.
As reading continues to evolve across platforms and moments of attention, how can Penguin and Monotype use typography to further engage audiences with written stories?
THE ASK
Create short-form “trailers” from full texts using cinematic typography and design. Turn this content into literary gateways that entice viewers to finish the story beyond the screen.
THE SOLUTION
Copywriting and concepting Campaign currently in developmentSOCIAL
Your favorite words,
from your favorite reads.
Fan “edits” were a huge inspiration for Type Trailers. These powerful, artful reels of movies and TV began as fan-generated content.
Today, major entertainment companies, like Lionsgate, produce and post edits to promote their own IP.
Type Trailers are made for the scroll. By combining cinematic effects, tone-dependent typography, and masterful text samples, they connect you to a story's world in just a few seconds.
Along with content on owned channels, Type Trailers will inspire fans to share their own creations.
Lovers of books, screenplays, albums, and wherever else a story is found can now share their passion for the written word for modern audiences.
WATCH A FULL-LENGTH TYPE TRAILER.
A 30-second typographic peek at George Orwell’s 1984.
STORIES ARE ALL AROUND.
Penguin concerns itself with more than just books. Through collaborations with musicians, entertainment companies, and cultural brands. Penguin x Monotype can use Type Trailers to promote any medium built around a story.
A singer-songwriter could promote a new album. A comedian could promote an upcoming tour. A film studio, podcast network, or theater company could use the same format to introduce its next release.
Type Trailers make a compelling argument for reading more.
