Museum of Ice Cream

The Museum of Ice Cream relies on its logo to carry every interaction. The brand is at risk of becoming predictable by neglecting its whimsical voice.

THE CHALLENGE

Sprinkle playful, context-specific messaging across every consumer touch point. Make brand engagement the cherry on top of an already sweet experience.

THE SOLUTION

Copywriting 

SLEEP MASKS

T-SHIRTS

PACKAGING

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Penguin x Monotype